the team
leads you to success
the team
leads you to success


Shuki seroya, coach
Age: 40, Tel Aviv.
Elite Triathlete from 2006-2018. 2013 Israeli Champion in 70.3 Half Ironman. 2006 & 2007 Deputy National champion in 70.3 Half Ironman. 2006 Israeli Time Trial Champion ages 19-29.
Shuki has over 19 years of coaching experience and has coached over hundreds of athletes. Shuki coaches using a special training method he developed.
Academic training: Triathlon coach and trainer, Children’s Triathlon coach, swimming instructor, cycling and spinning instructor, athletics and running instructor – Certified by the Wingate Institute


Max Gering, Triathlon, Running and Mindset Coach
Age: 27
Experience: Competitor in triathlon and cycling. Graduate of military service as a soldier and lone soldier in the Paratroopers Brigade.
Training: Master's degree student in sports psychology at the Rishon Lezion College of Management. Bachelor of Science in Psychology from the Interdisciplinary Center Herzliya. Physical fitness trainer from the School of Sports Professions.
“My mission is to help endurance athletes become champions in their sport and life. I believe that becoming a champion and maximizing your potential is 100% physical, 100% mental and requires a winning team. My goal is to help my athletes use their commitment to training and success in competition as an opportunity for them to tap into their unknown potential and become the best version of themselves possible.”


Hila seroya ,Triathlon coach and clothing designer
Age: 28
Competes in triathlon, running, swimming and cycling competitions.
Academic and coaching experience: Spinning and trx instructor. Certified as a Coach and Swimming Instructor for Coaches by the Wingate Institute. Served as a combat fitness instructor at the Wingate Army Base and as a combat fitness trainer for pilot cadets in Flight School. While serving in the Israeli Defense Forces she coached a group dedicated to living a healthy lifestyle and weight loss.
Holds a bachelor's degree in fashion design from Shenkar College.
"Coaching and supporting athletes to fulfil their dreams and potential is my main goal. I am passionate about sharing all of my knowledge and experience about training and competing to help my others succeed."


Kfir zuberi, technical advisor
Age: 28
Full Stack developer at HighTech Company.
Holds B.Sc. Computer Science MBA Business Administration and Management.
Triathlon, Bike and Run races competitor
Sees training for an Ironman as both a sport and lifestyle that is committed to health, personal growth and excellence.
Has a passion and desire to learn, grow and improve in as many different areas as possible.
"I believe that patience, seriousness and perseverance are key to professionalism and success in everything you do. We must keep an optimistic attitude, and use every challenge we meet and mistakes we make as opportunities to learn, grow and get better. "

גונדה יניב כתר, מאמן שחייה
גיל: 40, תל אביב
הכשרה: מדריך טריאתלון ושחייה מווינגייט
טריאתלט, מרתוניסט ואיש ברזל, ספורטאי חסות של נייקי, אוקלי, גרמין, אורקה, וגייבירד.
ומאמן ריצה של נייקי ישראל.
למעלה מ-10 שנות ניסיון באימון שחייה למבוגרים עם התמחות בילדים.

ירון ונינגר, מאמן שחייה
גיל: 29
הכשרה: מדריך שחייה מטעם וינגייט
ניסיון: עוסק כ-3 שנים בלימודי שחייה ומטפל במגוון רחב של אתגרים כמו פחד מים, קורדינציה והסתגלות.
בנוסף מדריך כושר אישי ומדריך קבוצות TRX