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Who's with you
on the line.

The team's professional staff includes top-tier coaches and professionals, with many years of experience coaching athletes for triathlon, running and Ironman races in Israel and abroad. And they're there for any question.

Shuki Seroya in a TREK Team Seroya jersey
Head coach and founder

Shuki Seroya.

Elite athlete, Israeli half-Ironman champion, and a coach with 19 years of experience who has coached hundreds of athletes in the Shuki Seroya method, together with Ironman world champion Luc Van Lierde.

Achievements
Israeli time-trial champion 2006 (seniors 19–29), runner-up Israeli half-Ironman champion in 2006 and 2007, and more.
Experience
Five-time Ironman: Germany, Austria, Switzerland, England and Israel. Trans Alp (1,000 km in seven days, 20,000 m of climbing, across four countries), Gran Fondo Italy, and the Cyprus Olympic Games. Over 200 races.
Training
Triathlon coach and instructor, kids' triathlon instructor, swimming instructor, cycling instructor and spinning coach, and athletics and running instructor. Certified by the Wingate coaching school.
Research
Adviser and member of the professional staff at the Sylvan Adams Sports Institute.

Athletes get personal attention and close tracking of their training metrics, with periodic tests and a training plan that's updated to improve their training.

Coaching
staff.

Roi Toito, Swim coach

Roi Toito

Swim coach

Wingate swimming coach, team operations manager at Team Seroya.

Evgeni Mamin, Swim coach

Evgeni Mamin

Swim coach

BA in physical education and Olympic sport (swimming), and a swimming instruction certificate.

Hila Seroya, Cycling and swimming coach

Hila Seroya

Cycling and swimming coach

Spinning, aerobics and TRX instructor. Certified as a swimming coach and instructor at the Wingate Institute, served as a combat fitness instructor at Wingate and combat fitness coach for pilot cadets and pilots.

"Guiding athletes to reach their goals and dreams is my main goal. I love sharing my knowledge and helping others succeed."
Moshe Leti, Cycling and running coach

Moshe Leti

Cycling and running coach

Cycling and running coach certified by the Tel Aviv School of Sport.

"Sport is in our blood. If you do things the right way, with dedication and determination, the sky's the limit."
Eli Cohen, Running and cycling coach

Eli Cohen

Running and cycling coach

Triathlon instructor and running coach certified by the Campus Shiaim coaching school.

Yehuda Maman, Run coach

Yehuda Maman

Run coach

Fitness and health coach and nutrition adviser, a graduate of Wingate College.

"Each of us holds enormous strength. We just need to know how to reach its source, discover it and use it."
Nimrod Ben Hamo, Triathlon coach

Nimrod Ben Hamo

Triathlon coach

Triathlon instructor, gym instructor and kettlebell instructor.

Aviad Zuberi, Triathlon coach

Aviad Zuberi

Triathlon coach

Coaches athletes in running, swimming and cycling, with a focus on a personal, smart and balanced process.

"Real success is built in small steps and by listening to your body, not just through load or speed. My goal is to help every athlete reach their goal, at the pace and in the way that suits them."
Kfir Zuberi, Technology adviser

Kfir Zuberi

Technology adviser

The team will be updated soon.

The first step
to your goal.

Leave your details and we'll call you for an intro chat: we'll get to know you, understand your goal and build the way there together.

Or by phone and WhatsApp: 054‑7796666
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