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Triathlon
and Ironman team.

There are no shortcuts to the places worth reaching.

A professional, competitive team that feels like family. Every athlete, beginner or experienced, gets a personal plan based on their data and a coach who guides them, in group sessions or remotely.

Hundreds of athletes have gone the distance with us since 2017

Book an intro call To the schedule
Team riders in TREK Team Seroya kit on a group ride at sunset

The support that takes you
to the finish line.

Everything in one place: measurement, a personal plan, a coach who guides you and a team that trains together.

  • Data-driven training No training by gut feeling. We build a plan on your exact abilities, with the option of a lactate threshold test for the highest level of precision.
  • Professional support around the clock A training plan tailored to your goals, fitness level and availability, with ongoing feedback from your coach and a whole team behind you.
  • Group training and technique We swim, ride and run together. Professional sessions in all three disciplines, with a special focus on refining technique for efficient swimming and safe, fast riding.
  • Fits your life Live far away or juggling a busy schedule? Get the full plan and coaching remotely, and join the group sessions whenever it suits you.
  • Every tool in your hand A dedicated app with run calculators, a nutrition plan, professional articles, bike service and gear tracking, all your certificates and insurance in one tap, and more.

Three disciplines.
One plan.

Swimming, cycling and running, in group sessions with coaches and a personal plan. Everyone trains at their own pace.

  • Swim

    Technique and volume in the pool, and open-water swims to practise race situations: navigation, rounding buoys, getting in and out of the water and fast transitions.

  • Bike

    Technique, stability and control, aerodynamics and riding position, intervals and long rides.

  • Run

    Intervals, tempo and long runs, up to the Ironman marathon.

Ironman and half-Ironman, in Israel and abroad, and every year one team goal everyone prepares for together.

Book an intro call

Beginners
or experienced.

From a first triathlon to a full Ironman, and also for those aiming at a marathon or an ultra. Every athlete starts with a personal meeting and gets a plan that fits their level, time and goal.

  • First triathlon
  • Half Ironman
  • Full Ironman
  • Marathon
  • Ultra

Competitive.
And family.

Team members help each other. Those who have done it guide those just starting, and the coaches are there for any question.

Every year

One team goal.

Every season the team has a shared Ironman goal, and the whole team prepares for it together.

A team coach briefing athletes in wetsuits on the beach in Eilat, before an open-water swim Two camps a year

Training on the course.

In Eilat ahead of Israman, and in the north ahead of the Ironman race. Hotel, talks and a simulation of the race course, and now and then cycling tours abroad.

Team members in TREK kit riding together on a tree-lined road
Riding together.
The team's race-day station: TREK Team Seroya tents, bikes and the team car
On race day too.The team tent, with the bikes and the support car.

The athletes'
wall.

Moments from the finish line in Roth, Klagenfurt and Vitoria, and the words the athletes chose for themselves. Hover or tap a photo.

Adam Miara at the finish line, CHALLENGE ROTH
CHALLENGE ROTHAdam Miara
Andrey Shopen at the finish line, IRONMAN VITORIA-GASTEIZ
IRONMAN VITORIA-GASTEIZAndrey Shopen
Aviad Zuberi at the finish line, CHALLENGE ROTH
CHALLENGE ROTHAviad Zuberi
Erez Tavor at the finish line, IRONMAN
IRONMANErez Tavor
Gil Zvulun at the finish line, IRONMAN VITORIA-GASTEIZ
IRONMAN VITORIA-GASTEIZGil Zvulun
In the end it isn't how many breaths you took in your life but how many moments took your breath away
Gil ZvulunIRONMAN VITORIA-GASTEIZ
Guy Tamir at the finish line, IRONMAN
IRONMANGuy Tamir
Israel Yakov at the finish line, IRONMAN KLAGENFURT
IRONMAN KLAGENFURTIsrael Yakov
Itai Afrimi at the finish line, IRONMAN KLAGENFURT
IRONMAN KLAGENFURTItai Afrimi
The most important thing is to keep moving forward.. and smile
Itai AfrimiIRONMAN KLAGENFURT
Yuval Tzarfati at the finish line, IRONMAN SWITZERLAND
IRONMAN SWITZERLANDYuval Tzarfati
Harel Ben David at the finish line, IRONMAN HAMBURG
CHALLENGE ROTHHarel Ben David
Kfir Zuberi at the finish line, CHALLENGE ROTH
CHALLENGE ROTHKfir Zuberi
Neer Shiran at the finish line, IRONMAN KLAGENFURT
IRONMAN KLAGENFURTNeer Shiran
We are our own ship
Neer ShiranIRONMAN KLAGENFURT
Oz Arbel at the finish line, CHALLENGE ROTH
CHALLENGE ROTHOz Arbel
Where you were afraid to go, you will one day show others the way
Oz ArbelCHALLENGE ROTH
Roi Ezra at the finish line, CHALLENGE ROTH
CHALLENGE ROTHRoi Ezra
Ron Shabali at the finish line, IRONMAN KLAGENFURT
IRONMAN KLAGENFURTRon Shabali
Shahar Magen at the finish line, CHALLENGE ROTH
CHALLENGE ROTHShahar Magen
Dream, set goals, put in the work and make it happen
Shahar MagenCHALLENGE ROTH
Tal Albar at the finish line, IRONMAN VITORIA-GASTEIZ
IRONMAN VITORIA-GASTEIZTal Albar
Itzik Cohen at the finish line, IRONMAN HAMBURG
IRONMAN HAMBURGItzik Cohen
Itai Russo at the finish line, CHALLENGE ROTH
CHALLENGE ROTHItai Russo

Where
and when.

Group sessions in swimming, cycling and running all week, in central Israel. The full schedule and a map of every meeting point.To the schedule

The first step
to your goal.

Leave your details and we'll call you for an intro chat: we'll get to know you, understand your goal and build the way there together.

Or by phone and WhatsApp: 054‑7796666
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