Train by measurement,
not by guesswork.

A professional, competitive triathlon and Ironman team, for beginners and experienced athletes. A personal plan built on your data, a coach who guides you all the way, and a team that trains together, or remotely when that suits you better.

Hundreds of athletes have gone the distance with us since 2017 · led by Shuki Seroya

Book an intro call Training schedule

Your
data.

Every plan is built on your paces, not on feel. That way each session does exactly what it should: build a base, improve pace or prepare you for race day.

Illustrative curve. Drag along it to see what each zone trains.

Warm-up, recovery and volume

Up to the aerobic threshold · LT1

Lactate stays low and the body clears it as fast as it is produced. This is where most training hours happen and the aerobic base is built, and where the realistic Ironman marathon pace lies.

The most precise tool is a lactate threshold test, running or cycling, developed with a lab in Belgium and Ironman world champion Luc Van Lierde. It isn't required to join: whoever wants it starts with it.

At the start
Personal meeting and assessment

We get to know you, set a goal and build the way there together, to fit your level and your time.
From week one
Your paces

We set your training zones. If you want full precision, you take a lactate threshold test.
Every two weeks
Personal plan

A new plan in TrainingPeaks, adjusted to your progress.
All the way
Tips and guidance

Your coach follows your progress and gives tips and guidance that help you improve. In the group or remotely.
The goal
The start line

You arrive at the race ready, skilled and injury-free.

Your coach.
All the way.

Truly personal coaching, even within a team. Your plan lives in TrainingPeaks, your coach follows your progress and gives tips and guidance, and the team is there for any question.

A sample training week in TrainingPeaks: runs, rides, swims and strength, with time, distance and load for each session and a weekly summary — A sample week and coach comment, from TrainingPeaks.

A sample coach comment on a 10 km run: Great session. A reminder for next time: never skip a thorough warm-up, and make sure to rehydrate and recover properly at the end — A sample week and coach comment, from TrainingPeaks.

Plan
Your week in one place

Swim, bike, run and rest, built around your goal and your time, at your paces.
Coaching
Tips and guidance from your coach

Your coach follows your progress and gives tips and guidance for the road ahead.
Remote
Can't make it in person?

Hours or location don't work for you? Train remotely, with the same plan and the same coaching, and join the group when you can.

TEAM SEROYA

All
in your pocket.

Alongside your plan there is an app that goes with you all the way, from the first session to the finish line.

Download on the App Store AndroidComing soon

The calculator from the app

Pace, speed, time and distance: enter two and the calculator fills in the rest. With common distances, cumulative time per km and lap splits on the track. It's the same calculation as in the app, and you can try it here.

The calculator is live. The gear icon switches between km and miles.

Pace calculator

Pacemin/km

Speedkm/h

Enter 2 values and we'll calculate the third.

1:45:29

5:00min/km

12km/h

Total time

km/h

Speed

Distance

A real calculator, from the app

Training
together.

Professional group sessions in swimming, cycling and running, with coaches. A competitive team that feels like family, where everyone trains at their own pace.

Swim

Technique and volume in the pool, and open-water swims to practise race situations: navigation, rounding buoys, getting in and out of the water and fast transitions.
Bike

Technique, stability and control, aerodynamics and riding position, intervals and long rides.
Run

Intervals, tempo and long runs, up to the Ironman marathon.

Team members help each other, and every year there is a team goal everyone prepares for together.

To the team page

Nobody
rides alone.Group sessions in swimming, cycling and running, with the coaches.

Our
week.

Next session: Tomorrow, 06:00 · Swim technique

Country Nahalat, Rishon LeZion

Swim Bike Run

Full schedule, locations and coaches

Weekly training schedule by discipline and day
Discipline	Mon	Tue	Wed	Thu	Fri	Sat
Swim	06:00Swim technique Country Nahalat, Rishon LeZion19:00Swim Country Hashmonaim, Tel Aviv				07:15Open-water swim HaTzuk Beach, Tel Aviv / 4X4 Beach, Rishon LeZion
Bike		06:15Bike intervals Olympic Experience		06:00Indoor trainer ride Group trainer session		06:15Long ride + support Location varies
Run	07:00Run Country Nahalat, Rishon LeZion		06:00Run intervals Athletics stadium, Rishon LeZion		06:15Run HaTzuk Beach, Tel Aviv / 4X4 Beach, Rishon LeZion

Mon 06:00 Swim technique Country Nahalat, Rishon LeZion
Mon 07:00 Run Country Nahalat, Rishon LeZion
Mon 19:00 Swim Country Hashmonaim, Tel Aviv
Tue 06:15 Bike intervals Olympic Experience
Wed 06:00 Run intervals Athletics stadium, Rishon LeZion
Thu 06:00 Indoor trainer ride Group trainer session
Fri 06:15 Run HaTzuk Beach, Tel Aviv / 4X4 Beach, Rishon LeZion
Fri 07:15 Open-water swim HaTzuk Beach, Tel Aviv / 4X4 Beach, Rishon LeZion
Sat 06:15 Long ride + support Location varies

Who's with you
on the line.

First-rate coaches and professionals with years of experience leading athletes to triathlon and Ironman races. The team is there for any question, between sessions too.

Shuki Seroya in a TREK Team Seroya jersey

Shuki Seroya, head coach

Israeli half-Ironman champion, five-time Ironman finisher and more than 200 races. Adviser to the professional staff of the Sylvan Adams Institute.

The full story

Beginners
or experienced.

Whether it's your first triathlon or your tenth Ironman, every athlete starts with a personal meeting and gets a plan that fits their level, time and goal, from sprint to full Ironman.